Example Assignments

Developed custom sales forecasting models for restaurant, convenience store, discount, and supermarket retailers

In Britain, conducted over 300 Image AuditSM telephone surveys on new, expanded, and remodeled supermarkets

In Australia, helped establish an in-house Site Research capability for a major supermarket chain

For a major American grocery wholesaler, developed a method for predicting the impacts of proposed store developments on existing supermarkets

Monitor store performances and market shares on an annual basis for an international furniture retailer.

Organized in-store surveys at 70 restaurants to identify customer profiles and perceptions... and the opportunities for additional sales at each unit

In Florida, Illinois and Missouri, estimated sales losses for stores and shopping centers impacted by highway widening schemes

In Reykjavik, Iceland,  conducted in-store and telephone research for a supermarket retailer to help counter the effects of new competition

In Saudi Arabia, formulated a market positioning strategy for a new grocery operation in Riyadh

Developed an innovative sales forecasting methodology for a U.S. supermarket chain planning a new Supercenter Format

DSR Marketing Systems • Example Assignments • The Image Audit^SM • Subscription Research • The PCW Program^SM • The PCRX Program^SM
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