The PCW Program^SM

The PCW PROGRAM produces accurate estimates of spending on supermarket-type merchandise in any geographic area within the USA. It is designed for interactive use by a trained market analyst familiar with census and demographic data sources.

PCW is the accepted acronym for "per capita weekly spending on supermarket-type merchandise".

"Supermarket-type merchandise" (S-T-M) includes both food and those non-food lines commonly sold in supermarkets, such as:

The PCW PROGRAM estimates include the increasing proportions of S-T-M spending at store-types other than supermarkets. For example, at Warehouse Clubs, Supercenters, and Dollar Stores.

The PCW Program considers the key demographics that influence the level of S-T-M spending in local areas, including household size, income , ethnic background, urbanization, and U.S. region.

The data sources employed in the PCW PROGRAM are the annual Consumer Expenditure Surveys conducted by the U.S. Bureau of Labor Statistics, the latest Census of Retail Trade, monthly retail sales estimates by the U.S. Commerce Department, and trade estimates.

The expenditure figures generated by the PCW PROGRAM are updated at least twice a year.

The program is available as a leased subscription.

To order the PCW Program or request further information: -

• Email us at dsrms@sbcglobal.net
• Call (847) 412-4677
• Fax to (847) 412-4679
• Write to:

  DSR MARKETING SYSTEMS, INC.
  3710 Commercial Ave, Suite 2
  Northbrook, IL 60062, USA